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UZ Brings Japan’s No. 1 Lip Treatment to the States

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By: Jamie Matusow

Editor-in-Chief

The UZ 38°C / 99°F Lip Treatment Collection is described as “self-moisturizing so continuous and so effective, it feels like it’s working even when you’re not wearing it,” and claims the title of the No.1 lip treatment in Japan. Apply by degree, in six shades from -4 (coolest shade) to +5 (warmest shade); $20 apiece. The Japanese brand, which opened a flagship store in SoHo, NYC in June 2019, boasts a whole new approach to lip care thanks to “the first-ever combination of trade-marked ingredients: Multi flora (a type of lactic acid that bonds with skin’s own microbes to multiply their power) and Endmineral (an ancient, 100% natural mineral). The fun lucite-like teardrop-shaped Lip Treatments feature a functional, ergonomically engineered doe-foot applicator curved to match the curves of your lips, and a soft, flexible tip angled for “even, perfect coverage.” UZ uses recycled materials, including the recycled paper boxes the products are packaged in.

More info: www.uz.team

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